Introduction: Why Learn to Spot AI Online?

Artificial Intelligence (AI) tools are capable of generating highly convincing text, images, audio, and video content. This capability is exciting as it enhances creativity and innovation. However, it also presents challenges, as it becomes increasingly important to identify AI-generated or manipulated material to avoid being misled or deceived.

In this lesson, you will explore techniques to detect AI content online, helping you become a more discerning digital citizen.

Lesson Goals

• Recognise common clues, such as artifacts, wording patterns, and inconsistencies, across various media types.
• Apply simple verification methods, including reverse image searches, source checks, and basic metadata examination.
• Develop a personal “trust checklist” that you can quickly use whenever you encounter suspicious content.

Building a Quick-Check Mindset

Before using advanced tools to detect AI-generated content, it is essential to develop a mindset for quick, human-led checks. These simple evaluations can help you assess the reliability of online material efficiently. By applying these checks regularly, you will become more skilled at identifying potential AI content without needing specialised software.

Here are some key quick checks to perform:

• Evaluate the Source: Consider who posted the content. Ask yourself: Is the account newly created, anonymous, or does it seem overly promotional? Reliable sources are often established and transparent about their identity.
• Examine Date and Context: Check if the content is old material being presented as new. Also, verify whether the caption or description accurately matches the media. Mismatches can indicate manipulation or reuse of content.
• Assess Perfection: AI-generated content frequently appears highly polished but lacks depth or specificity. Look for material that seems too perfect, with vague or generic details that do not provide concrete information.
• Perform a Cross-Check: Search for the same claim or information from a reputable news outlet or trusted website. If multiple reliable sources confirm the details, it increases the likelihood of authenticity.

Spotting AI-Written Text

Artificial Intelligence can produce text that appears well-written, but it often lacks the depth and authenticity of human writing. In this step, you will learn to identify common indicators of AI-generated text. By recognising these signs, you can better evaluate the reliability of online content.

Here are some formal indicators to look for:

• High smoothness with low specificity: The language may sound impressive and fluent, but it often avoids concrete details, reliable sources, or references to personal experiences.
• Repetitive structure: Sentences may follow similar patterns, such as consistent lengths or repeated transitional phrases like furthermore or additionally.
• Hedging and over-balancing: Phrases such as “on the one hand… on the other hand…” are common, often without committing to a clear position or conclusion.
• Generic citations: References to “experts” or “studies” without specific names, dates, or links to verifiable sources.
• Overly formal or neutral tone: The text may maintain a detached, balanced perspective that feels artificial, lacking emotional nuance or unique viewpoints.

Examples: Which Paragraph is More Likely AI-Generated?

Examine the following pairs of paragraphs and consider the indicators listed above.

Example 1

Paragraph A: “On Friday, coach Maeve O’Connor confirmed that striker Ella Byrne will miss two weeks due to an ankle sprain sustained during training. Physio Samir Patel stated that rehabilitation begins on Monday, and the team is scheduled to face Kilkenny on 12 May.”

Paragraph B: “Sports injuries represent significant concerns for teams across the globe. Athletes frequently encounter various challenges, and the recovery process encompasses numerous essential steps. Through appropriate care, successful outcomes can nevertheless be attained.”

Example 2

Paragraph A: “In 1969, Neil Armstrong became the first person to walk on the moon during the Apollo 11 mission. He famously said, 'That’s one small step for man, one giant leap for mankind.'”

Paragraph B: “Space exploration offers numerous benefits and challenges. It pushes the boundaries of human knowledge, yet requires careful planning and resources to ensure success.”

Example 3

Paragraph A: “To bake chocolate chip cookies, preheat your oven to 180°C. Mix 200g flour, 100g sugar, 100g butter, and 150g chocolate chips. Bake for 12 minutes until golden.”

Paragraph B: “Baking is a wonderful way to create delicious treats. It involves combining ingredients in harmonious ways, leading to enjoyable results for all involved.”

4 – Spotting AI-Generated Images

Look closely for:

• Hands, ears, text, badges: warped fingers, inconsistent earrings, unreadable text, wrong logos.
• Symmetry fails: mirrored patterns, mismatched glasses frames, uneven buttons.
• Lighting & physics: shadows in impossible directions; reflections that don’t match.
• Over-glossy skin/fabric or hyper-sharp + blurry mix in the same image.

5 – Verify with Reverse Image Search

Use a search engine’s image tool to see where an image has appeared before.

1. Open an image search (e.g., Google Images or Bing Visual Search).
2. Upload the image (or right-click: “Search image”).
3. Scan results: look for the earliest appearance, reputable sites, and different captions.
4. Compare crops: try searching a face, logo, or sign separately for better matches.