Intermediate
40 mins
Teacher/Student led
+65 XP
Pupils work on their own device

How Format Shapes the Message

Investigate how the same story changes when told as text, an image, audio or short video. Identify what each format highlights or omits and select formats for building trust or easy sharing.

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    1 - Start ~4 mins

    Illustration for StartToday one story reaches you in four formats. A format is the shape a story arrives in, such as text, a picture, audio or video. You will compare what each format makes you notice, what it leaves out and how easy it is to share. Then you will pick the format you would trust most and the one you would share most, and say what you gain and lose with each. What you gain and lose is called the trade-off.

    2 - Examine and Discuss ~4 mins

    Illustration for Examine and discussFormat is the shape a story takes. The facts can be the same and the story can still feel different. In a different format you notice different things first, you spend more or less time on it, and it is easier or harder to pass on.

    Example

    Take a flood warning. A short text can list times and official advice. A photo of high water makes you feel something first. A calm voice or an urgent voice changes the mood. A dramatic phone video can make normal water look frightening.

    Key question

    When the facts stay the same, what does the format change about how the story reaches you?

    3 - Hands-on: Same Story, Four Ways ~14 mins

    Key point

    Work with the person next to you. Below, one made-up news story is told in four ways, as a photo, a short video, a radio bulletin (a short news report) and a text post. Look at them with your partner in order, from 1 to 4, and do not skip ahead.

    What really happened

    All four versions below tell this same story.

    • Last night a lorry shed its load on the N72 bridge near Glenford, a made-up town. This means the things it was carrying fell off onto the road.
    • The bridge is closed until Friday.
    • Traffic is diverted through the town centre, which means cars are sent a different way. This is called a diversion.
    • Nobody was hurt.
    • The load was sealed cartons of soft drinks, and local crews cleared most of it by morning.
    • Glenford Community College opens as usual. The diversion adds about ten minutes to the school bus route.
    Format 1 The photo
    A quiet rural Irish road bridge at dawn, closed off by striped traffic cones across both lanes, an orange diamond diversion sign at the roadside, two crushed cardboard cartons on the kerb, no people and no vehicles in frame, muted early-morning light

    Look at it for about 20 seconds.

    Format 2 The clip

    It plays once and you cannot pause it. Watch the words on screen as well as the picture.

    Format 3 The radio bulletin

    Play it once, the way you would hear it in the car.

    Format 4 The text post
    Open the text post

    N72 bridge at Glenford closed until Friday after a lorry shed its load last night. Nobody hurt. Diversion through the town centre is in place. Soft-drink cartons mostly cleared by morning crews. Glenford Community College open as normal; school buses add about 10 minutes. Check live traffic before you travel.

    Open this one last, after you have notes on the other three.

    If the radio bulletin will not play, tell your teacher, who will read it out. You do not need to copy down the words in the video.

    Now fill in the table

    Talk about each version with your partner, then fill in your own table in the activity below.

    Before the next step, finish the sentence below so you can read it out.

    Your sentence

    Format changes ___ about this story, because ___.

    Same story, four ways

    4 - Hands-on: the Same Story, Two Shapes ~8 mins

    Now tell the Glenford story twice, first as a headline card like the ones on news sites, then as a version made to be shared on a phone. The activity below has the instructions.

    What really happened
    • Last night a lorry shed its load on the N72 bridge near Glenford, a made-up town. This means the things it was carrying fell off onto the road.
    • The bridge is closed until Friday.
    • Traffic is diverted through the town centre, which means cars are sent a different way. This is called a diversion.
    • Nobody was hurt.
    • The load was sealed cartons of soft drinks, and local crews cleared most of it by morning.
    • Glenford Community College opens as usual. The diversion adds about ten minutes to the school bus route.

    Each picture is marked free to reuse, needs a credit, or off limits. A credit means naming who made the picture, and off limits means you must not use it. The activity will not let you place a picture that is off limits. That is meant to happen, so pick another. At the end, open Credits for anything that needs a credit.

    Finished?

    Your work saves as you go. When you finish, use the download button to keep a copy as a picture, then press Send to Teacher under the activity.

    The same story, two shapes

    5 - Make Sense ~5 mins

    Your teacher will show one pair's versions A and B. Put your hand up for the one you would trust more, then for the one you would share more.

    Then each pair reads out their sentence, and the class talks about these questions.

    • What did the text post include that other formats left out?
    • What did the video add that was not in the facts?
    • Which version would most of you trust, which would most of you share, and what do you give up?
    Key point

    Choosing a format is a trade-off, which means you gain one thing and lose another. The version people trust is often not the one they share.

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