You already have a way to judge content using theme, purpose, audience and techniques. Today the story stays the same and only the format changes: text, image, audio and short video. You will compare what each format emphasises, what it leaves out, and what it makes easy to share, then choose formats for trust and for shareability and name the trade-off.

Format is the shape a story takes: a written post, a still image, a voice clip, a short video. The facts can be identical and the experience still changes, because each format controls what you notice first, how long you stay with it, and how easily you pass it on.

The shared facts (baseline)

• Last night a lorry shed its load on the N72 bridge near the fictional town of Glenford.
• The bridge is closed until Friday.
• Traffic is diverted through the town centre.
• Nobody was hurt.
• The load was sealed cartons of soft drinks; local crews cleared most of it by morning.
• Glenford Community College opens as usual; the diversion adds about ten minutes to the school bus route.

How you will meet each format

• Format 1: image. Study the still on screen for about 20 seconds. Do not read ahead.
• Format 2: short video. Your teacher clicks through the three frames below once, at video speed. You cannot pause it, and that is the point.
• Format 3: audio. Listen while your teacher reads it once.
• Format 4: text post. Revealed last. Fill the table from what you saw and heard, using the shared facts as baseline.

Format 2: the three frames

This is the video, told as three frames. Watch the on-screen words as much as the picture.

1. Empty bridge, cones across both lanes. Large words on screen: BRIDGE CHAOS.
2. Orange diversion sign, a crushed carton at the kerb. Large words on screen: AVOID GLENFORD.
3. Same scene held. Small type only: N72 closed till Fri. Nobody hurt.

Shared notes table (pairs)

One table for the pair, on screen below: a column per format, and a short bullet under each for all three of these. One is started for you.

• Notice first (example under Image: cones and empty bridge)
• Easy to miss
• If someone only saw this and reshared it, what would they think happened?

Build one story twice, in two different shapes, and see what each one does to it.

Take one story and build it twice.

Version A is a headline card - the shape a news site would use. Version B starts as a copy: change it into something built to be shared on a phone.

News and media and Sport and crowds both have pictures that will carry a story. Same facts both times. Only the shape, the picture and the wording change.

Be ready to say which version you would trust more, and which you would be more likely to pass on - and why those are not the same answer.

First, pairs share their board line: Format changes ___ about this story, because ___.

Then, from those lines and your format choices:

• What did text hold that the other formats left out or made hard to catch?
• What did the video add that was not in the shared facts?
• Which trust choice and which shareability choice came up most, and what trade-off did you name?